Adoption of New Brands from Multi-Branding Firms by Chinese...

Journal of Euromarketing 2002 / 02 Vol. 12; Iss. 1

Adoption of New Brands from Multi-Branding Firms by Chinese Consumers

Chen, Junsong, Paliwoda, Stanley
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Volume:
12
Language:
english
Journal:
Journal of Euromarketing
DOI:
10.1300/J037v12n01_05
Date:
February, 2002
File:
PDF, 606 KB
english, 2002
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