Integrating Environmental Issues into Product Development:...

Journal of Euromarketing 1999 / 08 Vol. 7; Iss. 4

Integrating Environmental Issues into Product Development: Understanding the Dimensions of Perceived Driving Forces and Stakeholders

Pujari, Devashish, Wright, Gillian
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Volume:
7
Language:
english
Journal:
Journal of Euromarketing
DOI:
10.1300/j037v07n04_03
Date:
August, 1999
File:
PDF, 679 KB
english, 1999
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