Maximizing Recall of Gruesome Images for Health Effects Advertising: An Experimental Investigation
Mills, Brennen W., Carter, Owen B. J., Donovan, Robert J.Volume:
16
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1080/15245004.2010.522765
Date:
November, 2010
File:
PDF, 746 KB
english, 2010