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GEO-Conquesting: Competitive Locational Targeting of Mobile Promotions
Fong, Nathan M., Fang, Zheng, Luo, XuemingLanguage:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0229
Date:
February, 2015
File:
PDF, 273 KB
english, 2015