(De)marketing to Manage Consumer Quality Inferences

Journal of Marketing Research 2013 / 02 Vol. 50; Iss. 1

(De)marketing to Manage Consumer Quality Inferences

Miklós-Thal, Jeanine, Zhang, Juanjuan
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Volume:
50
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.11.0432
Date:
February, 2013
File:
PDF, 224 KB
english, 2013
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