The Effects of Personalization and Familiarity on Trust and...

MIS Quarterly 2006 / 12 Vol. 30; Iss. 4

The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents

Sherrie Y. X. Komiak and Izak Benbasat
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Volume:
30
Language:
english
Journal:
MIS Quarterly
DOI:
10.2307/25148760
Date:
December, 2006
File:
PDF, 3.27 MB
english, 2006
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