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What motivates consumers to teleshopping?
Currás‐Pérez, Rafael, Ruiz‐Mafé, Carla, Sanz‐Blas, SilviaVolume:
29
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501111153719
Date:
August, 2011
File:
PDF, 225 KB
english, 2011