The Contribution of Ethnology to Research in Consumer and Shopper Behavior: Toward Ethnomarketing
Badot, O., Carrier, C., Cova, B., Desjeux, D., Filser, M.Volume:
24
Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/205157070902400106
Date:
March, 2009
File:
PDF, 100 KB
english, 2009