LA PERCEPTION DES TABOUS DANS LA PUBLICITÉ : L'impact des...

LA PERCEPTION DES TABOUS DANS LA PUBLICITÉ : L'impact des variables socio-démographiques

DELPHINE MANCEAU and ÉLISABETH TISSIER-DESBORDES
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Language:
french
Journal:
Décisions Marketing
DOI:
10.2307/40592661
Date:
April, 1999
File:
PDF, 809 KB
french, 1999
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