Listening In on Social Media: A Joint Model of Sentiment...

Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

Schweidel, David A., Moe, Wendy W.
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Volume:
51
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.12.0424
Date:
August, 2014
File:
PDF, 461 KB
english, 2014
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