Being in the Zone: Staging Retail Theater at ESPN Zone Chicago
SHERRY, J. F., KOZINETS, R. V., STORM, D., DUHACHEK, A., NUTTAVUTHISIT, K., DeBERRY-SPENCE, B.Volume:
30
Journal:
Journal of Contemporary Ethnography
DOI:
10.1177/089124101030004005
Date:
August, 2001
File:
PDF, 6.22 MB
2001