Self-referencing narratives to predict consumers'...

Self-referencing narratives to predict consumers' preferences in the luxury industry: A longitudinal study

Ardelet, Caroline, Slavich, Barbara, de Kerviler, Gwarlann
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Volume:
68
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.02.017
Date:
September, 2015
File:
PDF, 344 KB
english, 2015
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