Self-referencing narratives to predict consumers' preferences in the luxury industry: A longitudinal study
Ardelet, Caroline, Slavich, Barbara, de Kerviler, GwarlannVolume:
68
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.02.017
Date:
September, 2015
File:
PDF, 344 KB
english, 2015