Strategic account management: customer value creation...

Strategic account management: customer value creation through customer alignment

Matthyssens, Paul, Philippe Gosselin, Derrick, André Bauwen, Guy
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Volume:
21
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858620610690137
Date:
October, 2006
File:
PDF, 377 KB
english, 2006
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