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Multidimensional appraisal of customer relationship management: integrating balanced scorecard and multi criteria decision making approaches
Keramati, Abbas, Shapouri, FatemehVolume:
14
Language:
english
Journal:
Information Systems and e-Business Management
DOI:
10.1007/s10257-015-0281-8
Date:
May, 2016
File:
PDF, 904 KB
english, 2016