The Brand Personality of Nonprofit Organizations and the...

Journal of Business Ethics 2016 / 10 Vol. 138; Iss. 3

The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives

Shehu, Edlira, Becker, Jan U., Langmaack, Ann-Christin, Clement, Michel
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Volume:
138
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-015-2595-3
Date:
October, 2016
File:
PDF, 280 KB
english, 2016
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