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Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
Pancras, Joseph, Wang, Xia, Dey, Dipak K.Volume:
27
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-015-9362-1
Date:
September, 2016
File:
PDF, 277 KB
english, 2016