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Entrepreneurial branding: measuring consumer preferences through choice-based conjoint analysis
Eggers, Fabian, Eggers, Felix, Kraus, SaschaVolume:
12
Language:
english
Journal:
International Entrepreneurship and Management Journal
DOI:
10.1007/s11365-014-0344-1
Date:
June, 2016
File:
PDF, 444 KB
english, 2016