Defensive, Offensive, and Generic Advertising in a...

Dynamic Games and Applications 2015 / 12 Vol. 5; Iss. 4

Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth

Jørgensen, Steffen, Sigué, Simon-Pierre
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Volume:
5
Language:
english
Journal:
Dynamic Games and Applications
DOI:
10.1007/s13235-015-0147-1
Date:
December, 2015
File:
PDF, 337 KB
english, 2015
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