Lis, Bettina; Korchmar, Simon: Digitales...

HMD Praxis der Wirtschaftsinformatik 2015 / 4 Vol. 52; Iss. 2

Lis, Bettina; Korchmar, Simon: Digitales Empfehlungsmarketing. Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)

Fröschle, Hans-Peter
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Volume:
52
Language:
german
Journal:
HMD Praxis der Wirtschaftsinformatik
DOI:
10.1365/s40702-015-0131-7
Date:
April, 2015
File:
PDF, 545 KB
german, 2015
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