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Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account
Dahl, Darren W., Fuchs, Christoph, Schreier, MartinVolume:
61
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.2014.1999
Date:
August, 2015
File:
PDF, 215 KB
english, 2015