L'adequation du cadrage du message et de la distance...

Recherche et Applications en Marketing 2015 / 01 Vol. 30; Iss. 1

L'adequation du cadrage du message et de la distance temporelle : un moyen efficace de promouvoir un produit innovant

Balbo, L., Jeannot, F.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
30
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/0767370114552937
Date:
January, 2015
File:
PDF, 996 KB
french, 2015
Conversion to is in progress
Conversion to is failed