Advertising in Transition: Clarion Call or Turbulence in a...

Advertising in Transition: Clarion Call or Turbulence in a Teapot?

McEwen, William J.
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Volume:
18
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.1996.10505048
Date:
September, 1996
File:
PDF, 224 KB
english, 1996
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