Television Drama, Narrative Engagement and Audience Buying...

International Communication Gazette 2009 / 11 Vol. 71; Iss. 7

Television Drama, Narrative Engagement and Audience Buying Behavior: The Effects of Winter Sonata in Japan

Do Kyun Kim,, Singhal, A., Hanaki, T., Dunn, J., Chitnis, K., Min Wha Han,
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Volume:
71
Language:
english
Journal:
International Communication Gazette
DOI:
10.1177/1748048509341894
Date:
November, 2009
File:
PDF, 88 KB
english, 2009
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