Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda
Bogomolova, Svetlana, Dunn, Steven, Trinh, Giang, Taylor, Jennifer, Volpe, Richard J.Volume:
25
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2014.08.017
Date:
July, 2015
File:
PDF, 502 KB
english, 2015