A New Model for Predicting Behavioral Intentions: An...

Journal of Marketing Research 1980 / 05 Vol. 17; Iss. 2

A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein

Warshaw, Paul R.
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Volume:
17
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150927
Date:
May, 1980
File:
PDF, 3.52 MB
english, 1980
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