Drivers of International E-Tail Performance: The...

Journal of International Marketing 2010 / 03 Vol. 18; Iss. 1

Drivers of International E-Tail Performance: The Complexities of Orientations and Resources

Colton, Deborah A, Roth, Martin S, Bearden, William O
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Volume:
18
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.18.1.1
Date:
March, 2010
File:
PDF, 165 KB
english, 2010
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