Immediate and delayed advertising effects of celebrity...

Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise

Eisend, Martin, Langner, Tobias
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Volume:
29
Year:
2010
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/s0265048710201336
File:
PDF, 207 KB
english, 2010
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