The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
Tavassoli, Nader T., Lee, Yih HwaiVolume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.40.4.468.19391
Date:
November, 2003
File:
PDF, 106 KB
english, 2003