The Differential Interaction of Auditory and Visual...

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

Tavassoli, Nader T., Lee, Yih Hwai
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.40.4.468.19391
Date:
November, 2003
File:
PDF, 106 KB
english, 2003
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