Professional Selling and Relationship Marketing: Moving...

Professional Selling and Relationship Marketing: Moving from Transactional Role-Playing to Partnering

Tanner, J. F., Castleberry, S. B.
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Volume:
17
Journal:
Journal of Marketing Education
DOI:
10.1177/027347539501700307
Date:
December, 1995
File:
PDF, 1.79 MB
1995
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