Conditional Projection: How Own Evaluations Influence...

Journal of Marketing Research 2013 / 02 Vol. 50; Iss. 1

Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices Are Known

Orhun, A. Yeşim, Urminsky, Oleg
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Volume:
50
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.10.0052
Date:
February, 2013
File:
PDF, 245 KB
english, 2013
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