Client influence and advertising standardization: a survey...

Client influence and advertising standardization: a survey of ad agencies

Waller, David, Shao, Alan T, Bao, Yeqing
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Volume:
30
Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/02642060903215048
Date:
November, 2010
File:
PDF, 92 KB
english, 2010
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