Challenges and Opportunities Facing Brand Management: An...

Journal of Marketing Research 1994 / 05 Vol. 31; Iss. 2

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

Shocker, Allan D., Srivastava, Rajendra K., Ruekert, Robert W.
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Volume:
31
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152190
Date:
May, 1994
File:
PDF, 460 KB
english, 1994
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