Cross-cultural and cross-national consumer research: psychology, behavior and beyond
Michaelidou, Nina, Reynolds, Nina, Greenacre, Luke, Hassan, Louise M.Volume:
32
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-03-2015-0092
Date:
May, 2015
File:
PDF, 276 KB
english, 2015