Mail myopia: or examining financial services marketing from...

International Journal of Bank Marketing 1999 / 09 Vol. 17; Iss. 5

Mail myopia: or examining financial services marketing from a brand commitment perspective

Debling, Fiona
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Volume:
17
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652329910292729
Date:
September, 1999
File:
PDF, 466 KB
english, 1999
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