Wedded Bliss or Tainted Love? Stock Market Reactions to the...

Marketing Science 2013 / 11 Vol. 32; Iss. 6

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

Cao, Zixia, Sorescu, Alina
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Volume:
32
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2013.0806
Date:
November, 2013
File:
PDF, 337 KB
english, 2013
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