A Model of the “It” Products in Fashion

A Model of the “It” Products in Fashion

Kuksov, Dmitri, Wang, Kangkang
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Volume:
32
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1120.0742
Date:
January, 2013
File:
PDF, 338 KB
english, 2013
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