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Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions
Melbye, Elisabeth Lind, Hansen, Håvard, Onozaka, YukoVolume:
27
Language:
english
Journal:
Journal of International Food & Agribusiness Marketing
DOI:
10.1080/08974438.2014.918916
Date:
April, 2015
File:
PDF, 222 KB
english, 2015