Des mesures d'audience radiophonique au media-planning...

Recherche et Applications en Marketing 1998 / 12 Vol. 13; Iss. 4

Des mesures d'audience radiophonique au media-planning radio

Brignier, J.-M., Haering, H.
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Volume:
13
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/076737019801300401
Date:
December, 1998
File:
PDF, 1.77 MB
1998
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