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Market Situation Interpretation and Response:The Role of Cognitive Style, Organizational Culture, and Information Use
White, J. Chris, Varadarajan, P. Rajan, Dacin, Peter A.Volume:
67
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.67.3.63.18654
Date:
July, 2003
File:
PDF, 181 KB
english, 2003