A comment on: The commodification of marketing knowledge

Journal of Marketing Management 1995 / 10 Vol. 11; Iss. 7

A comment on: The commodification of marketing knowledge

Greenley, Gordon
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Volume:
11
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.1995.9964379
Date:
October, 1995
File:
PDF, 360 KB
english, 1995
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