Online Product Opinions: Incidence, Evaluation, and...

Marketing Science 2012 / 05 Vol. 31; Iss. 3

Online Product Opinions: Incidence, Evaluation, and Evolution

Moe, Wendy W., Schweidel, David A.
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Volume:
31
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0662
Date:
May, 2012
File:
PDF, 322 KB
english, 2012
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