Content Contributor Management and Network Effects in a UGC...

Content Contributor Management and Network Effects in a UGC Environment

Zhang, Kaifu, Evgeniou, Theodoros, Padmanabhan, V., Richard, Emile
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Volume:
31
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0639
Date:
May, 2012
File:
PDF, 280 KB
english, 2012
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