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Does Chatter Really Matter? Dynamics of User-Generated...

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Tirunillai, Seshadri, Tellis, Gerard J.
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Volume:
31
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0682
Date:
March, 2012
File:
PDF, 620 KB
english, 2012
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