The Joint Sales Impact of Frequency Reward and Customer...

Marketing Science 2012 / 03 Vol. 31; Iss. 2

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Kopalle, Praveen K., Sun, Yacheng, Neslin, Scott A., Sun, Baohong, Swaminathan, Vanitha
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Volume:
31
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0687
Date:
March, 2012
File:
PDF, 336 KB
english, 2012
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