Editorial —The Science-to-Practice...

Marketing Science 2012 / 01 Vol. 31; Iss. 1

Editorial —The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

Desai, Preyas S., Bell, David, Lilien, Gary, Soberman, David
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Volume:
31
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0697
Date:
January, 2012
File:
PDF, 114 KB
english, 2012
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