Advancing E-Commerce Personalization: Process Framework and...

International Journal of Electronic Commerce 2015 / 07 Vol. 19; Iss. 3

Advancing E-Commerce Personalization: Process Framework and Case Study

Kaptein, Maurits, Parvinen, Petri
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Volume:
19
Language:
english
Journal:
International Journal of Electronic Commerce
DOI:
10.1080/10864415.2015.1000216
Date:
July, 2015
File:
PDF, 337 KB
english, 2015
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