Brand equity, satisfaction, and switching costs

Marketing Intelligence & Planning 2015 / 04 Vol. 33; Iss. 2

Brand equity, satisfaction, and switching costs

Ming Lim, Dr Joana Cesar Machado an, Dr, Biedenbach, Galina, Bengtsson, Maria, Marell, Agneta
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Volume:
33
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-03-2014-0059
Date:
April, 2015
File:
PDF, 228 KB
english, 2015
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