Identifying Causal Marketing Mix Effects Using a Regression...

Marketing Science 2011 / 11 Vol. 30; Iss. 6

Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design

Hartmann, Wesley, Nair, Harikesh S., Narayanan, Sridhar
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Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0670
Date:
November, 2011
File:
PDF, 363 KB
english, 2011
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