Understanding Responses to Contradictory Information About...

Understanding Responses to Contradictory Information About Products

Kalra, Ajay, Li, Shibo, Zhang, Wei
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Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0671
Date:
November, 2011
File:
PDF, 377 KB
english, 2011
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