Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion
Iyengar, Raghuram, Van den Bulte, Christophe, Valente, Thomas W.Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1100.0614
Date:
March, 2011
File:
PDF, 104 KB
english, 2011